Portfolio

I’ve been developing websites and working in Internet marketing since 1997. During this time I have worked for Fortune 100 companies, start-up firms, and everything in between. On each project, I was either employed directly by the company in marketing or development manager capacity or worked as an external consultant. Here is a short list of some of my favorite projects:

Top 100 SEO Tips Top 100 was developed as a proof of concept site in 2008 and received an update and conversion to WordPress in 2011. The model provides 100 SEO tips in exchange for an email address. Subscribers receive emails with affiliate marketing advertisements. Program validates the ability to give away the front end for free but still make a profit via affiliate revenue.

 

Austin Wedding Venues Jan 2010 – Austin wedding venues is a review site showcasing the Top 10 most romantic places to get married in Austin, Texas. This website is part of an SEO effort for The Grooves which includes sister websites Dallas Wedding Venues, Houston Wedding Venues, and San Antonio Wedding Venues. Mental Edge created each website and continues to deliver their SEO program.

 

Austin Bands Jan 2010 – Austin bands is a review site showcasing the best live music bands in Austin, Texas. It also highlights the best bars and live music venues. This website is part of an SEO effort for The Grooves which includes sister websites Dallas Bands, Houston Bands, and San Antonio Bands. Mental Edge created each website and continues to deliver their SEO program.

 

Energy Audit Institute Jun 2009 – The Energy Audit Institute is the online leader in Energy Audit Training. Mental Edge contributed the website development effort and all online marketing efforts. EAI was owned and operated by Mental Edge owner Jeff Cairnes from Jan 2009 through Dec 2010. Energy Audit Institute now does its own marketing and website development.

 

Inspired Learning Group Jun 2009 – Inspired Learning is a personal development and coaching company that specializes in creating custom coaching programs for select business clients. Mental Edge contributed the first website development effort in 2009 with a re-do in March 2011 to enable them to quickly get their marketing message online.

 

The Grooves May 2009 – The Grooves are the best live music band in Austin, Texas. The Grooves are consistently listed in all the top Austin Bands websites. Mental Edge created their website and continues to deliver their SEO program that helps them keep their Page 1 ranking in evey major search engine including Google, MSN, and Yahoo!

 

OMW Racing Team Apr 2009 – OMW is a grass roots mountain bike racing team located in Austin, Texas. OMW stands for “Outta My Way” which is exactly how this team races each year in the TMBRA Texas state series. OMW just got full sponsorship from Endovers Bike Shop in Austin for the upcoming 2012 race season. I updated the website in Nov 2011 with a new logo and color scheme using WordPress as the operating system.

 

Denby Energy Jan 2009 – Worked with Denby Energy to create an Energy Auditor Certification program that enables people to earn an income by helping companies save energy. Program included website development in WordPress, online testing center, affiliate program, autoresponder series, and more.

 

Make Money Saving Energy Jan 2009 – This is one of a handful of sales letters ever created by Mental Edge. The purpose of MMSE is for affiliate networkers from Paydotcom and Clickbank to be able to sell Energy Audit Institute training programs. The project scope included developing the sales letter in WordPress, video work with top affiliate Steve Little, and a full affiliate program.

 

Year Without Fear Oct 2008 for Northstar Ventures. Mental Edge created the entire program from concept through delivery in less than 60 days – including first ever sales letter website and writing the complete Internet Marketing training manual. This program was designed as an entry-level product that upsold to internet marketing coaching.

 

Infusion Homes Feb 2008 – Infusion is a home renovation company that specializes in architecturally accurate works with a bold statement. Unlike other house flip companies, Infusion is never neutral and appeals to modern buyers or owners looking for statement homes such as prarie, bungalows, craftsman, etc. Mental Edge created their original website and helped them gain top accolades in the San Antonio housing market.

 

Preferred Position Jan 2006 – Preferred Position is a premier SEO company that specializes in a 3 tiered approach to top search engine rankings. Mental Edge developed the website and continues to work closely with Preferred Position as a contributing author and marketing consultant.

 

GoSolo Jul 2004 – GoSolutions is one of the leading messaging companies. Their unique virtual 800 number program was originally adopted by Primerica and was very successful. Mental Edge worked internally to help GoSolutions take their existing platform to end consumer via their brand GoSolo. Mental Edge helped build out a successful affiliate program and helped recruit large white-label partners.

 

Excel Communications Aug 2003 – Vartec purchased Excel in an attempt to leverage their independent reps to sell its local, long distance, wireless, and internet products. Mental Edge created similar bundling strategies for home phone, Internet access, and cell phones with shared voicemail and email.

 

Vartec Mar 2002 – Vartec was the industry leader in dial aroung long distance (10-10-811). Mental Edge helped create DSL and Internet access programs including managing vendors and management of development of each program. Mental Edge worked to develop thei first “Bundled” service offering of local phone, long distance, and Internet access.

 

Lasso In 2001 Lasso had a vision for a new multi-party transaction engine. The engine allowed users to not only exchange items on a 1-to-1 level the way eBay does but on a many-to-many level. This concept was to challenge eBay for control of the used item market. Mental Edge worked with Lasso until they lost funding shortly after launching.

 

Bonanza Developed in 2001 for Lasso, Bonanza was the first C2C barter website. Using a proprietary matching engine, consumers could trade their goods and services for equal value items in multi-party trades. Mental Edge was part of the website development effort, viral marketing team and on-going sales strategy process. Bonanza lost its funding and closed shortly after launch.

 

Tradepost Developed in 2001 for Lasso Technologies. TradePost was the first B2C liquidation website (similar to Overstock). Using a proprietary matching engine, merchants could unload their unwanted goods to the public at below closeout prices. Mental Edge worked to develop the business owner sales strategy and successfully landed several large merchants. Tradepost lost its funding just after launch and was closed.

 

Cashcow Developed in 2001 for Lasso Technologies. Cashcow was to be the multi-level marketing version of Bonanza. The program was developed based on a 10-level commission program that was to be kick started by existing industry experts from other existing network marketing companies. Cashcow was successfully launched but never truly got started due to the parent company closing.

 

Excel Communication Aug 1999 – Excel communications operated as one of the largest telecom providers using independent representatives to sell their services. Mental Edge helped build a new recruiting and sales tool called IR Homesites. This tool enabled reps to recruit and sell using replicated website templates. This program was hugely successful as Excel was an early technology adopter and IR Homesites was the flagship of this innovation.

 

CallnCarry Developed in 1997 for ILD Telecommunications. CallnCarry was developed as a “Virtual” calling card platform that delivered a PIN number upon purchase. CallnCarry was advertised in the NASCAR circuit by Ernie Ervin and the M&M’s car. This program was the launching point for Mental Edge Marketing. The huge success of this program got the 4th largest telecom carrier at the time, Excel Communications to help them build their own online systems.