Marketing Services

Mental Edge Marketing offers customized marketing solutions to companies seeking a competitive edge. Our marketing services are specifically designed to help business owners obtain a unique selling proposition in the market. By only delivering cutting edge solutions our clients experience phenomenal results in the form of new sales opportunities, increased traffic, and most important – increased revenue.

Concept Development One of the hardest thing for most people is turning an idea into a functional website. The process I use allows you to explore a wide variety of ideas, potential issues, and ultimately start to envision teh final product or service offering. During this process I will conduct market research including a competitive analysis. You will also receive a number of strategy plans including a complete business plan, 36-month forecast, online marketing plan including PPC and SEO strategies, and a web platform architecture that details the complete plan of converting your concept from a vision to reality.

Website Development Having a professionally designed website that focuses on your Unique Selling Proposition (USP) while clearly identifying a call-to-action should be your top priority. Every website I develop is built using state-of-the-art hosting and solid infrastructure such as WordPress or hand-written using HTML and CSS. The graphics and logo are styled to maximize first impressions while effectively using white space. Your content is written to engage, motivate, and inspire. And every site I design features the latest white-hat SEO techniques to ensure you receive the highest search engine placement possible.

Online Marketing When it comes to marketing your site, the primary focus must be getting the maximum value per client while minimizing costs – both internal and external. Every advertising campaign I develop starts small to test the market and find conversion points. Based on this early data, I work to expand the areas that are producing clients while exploring alternate revenue channels. Once I have developed a baseline advertising plan that is producing a profit, I modify your existing website while finding external partners to search engine optimize your website for the keyword and phrases your paying customers use to find what you are selling.

Website Analytics In order to consistently make sales online, you must understand where your customers came from and why they bought your product or service. I use Google Analytics and other analytical software including Omniture SiteCatalyst to set up conversion funnels, conduct slit A/B testing, and track visitors throughout the sales process. My ability to recognize patterns, trends, and nuances within the web data enables me to make the modifications and enhancements necessary to maximize your return on investment (ROI). As a marketer, I never stop testing and believe that there is always room for improvement.