About Mental Edge Marketing

What makes Mental Edge Marketing special is my ability to create and identify unique selling propositions (USP) no matter the product or service you are selling. My focus is always on your USP because that is what your potential customers are looking for and what so few companies clearly identify. By highlighting your USP, I will put your unique qualities in the forefront of your web presence for your potential clients to recognize.

With your USP identified and clearly recognizable on your website, your offerings will stand out over your competitors. Your call-to-action will be be clearly defined as well, leaving potential clients no choice but to select your service over any similar offerings. This advantage in your marketplace will increase your click rates, conversion rates, and sales rates.

Mission Statement

My mission is to develop strategic solutions that are custom tailored to each clients unique selling proposition in the marketplace. I accomplish this through innovative idea and solution generation that opens new doors of possibility and uncovers untapped opportunities.

Jeff Cairnes

I work as a self-employed marketer in Austin, Texas. I grew up just down the road in San Antonio where I graduated from Churchill High School and The University of Texas at San Antonio.

My work career started out before the rise of personal computing as a Rescue Swimmer for the Navy. After completing a 5 year tour and dealing with Desert Storm I decided to go to college and find a new career path. I have now amassed over 15 years of experience creating Internet based products, services and programs. I have developed programs for Fortune 100 companies, small start-ups, and everywhere in between which provides me the knowledge to understand what works and what does not.

Why You Should Hire Me

Working on the premise that we are all good at something, I find ways that a product, service, or company is somehow unique or special. My clients often refer to this process as finding “angles” to position them ahead of their competitors. Regardless of the term it is my specialty, it’s what makes me different from other marketers, and why you need to hire me.

Core Values

  • Innovation – constantly look for ways to innovate and improve
  • Excellence – strive for perfection in everything I create and deliver
  • Passion – develop and deliver the best possible solutions that I am passionate about
  • Integrity – incorporate the highest ethical standards and practices
  • Accountability – for delivering customer expectations and goals
  • Respect – treat customers the same way I would want to be treated